Looks matter, they really do.

In business today, a brand can’t just do with a good visual alone anymore. Captivating visuals can only help distinguish a brand so much. But to truly stand out, you’ll need to provide value. Communicating a message, telling a story, providing a solution… these are what people seek.  

And that’s what a graphic design agency can provide.

With 15 years of ample expertise and experience under our belt, all our graphic design works are delivered through different approaches and specially tailored to their objective. We help brands stand out with more than just an image that looks nice – through the power of visual narratives.

Read on and see just how a creative graphic design agency like Artisense can help your brand stand out!

1. We make things clear & easily understandable

In the fast-paced digital era that is today, we do not fancy ambiguous messages. Directness pays a lot in business, and that’s something we prioritize in our designs as a graphic design agency.Addressing a pain point directly, we inform audiences in a clear manner, educate them the right way, and make them eager to take the next action. Together with the right copywriting and layouts, we create the right designs and messages that’s free of any fluff or vagueness to make it easily understandable by anyone.

The clearer and more understandable the design, the more your brand can stand out.

2. We help you grab attention

Designs that don’t turn heads don’t do your brand any favours, that much we can agree on. Especially when the average attention span nowadays is shorter than a goldfish’s, coming in at only 2 seconds on social media.

Designs that pack enough creativity can stop almost anyone from scrolling past, whether it’s images, videos, or GIFs. Juxtaposition is one of the few ways we use to up a design’s surprise factor, which all the more helps grab attention. Together with vivid colours, we create designs that are pleasing to look at, and most importantly, doesn’t look boring! 

Standing out as a brand starts with grabbing everyone’s attention first, after all.

3. We improve brand perception

How your brand looks can really influence people’s perception of your brand, which, in turn, can affect your brand’s success. If your designs don’t represent what you and your brand stand for, people might get a wrong impression or tend to forget about your brand due to the lack of consistency across the designs.

Based on a brand’s overall values, a graphic design agency can help ensure a positive perception through suitable colour palettes, typography, motifs, and other design elements.

For instance, industry-related images would have bold fonts, metallic elements, and cooler colour tones. The end result is a design that’s authentic while also being able to engage or communicate with an audience. 

As an added bonus, a well-made design also comes with the benefit of increased brand awareness or a better first impression.

4. We attract the right audiences 

Every brand has its own targeted audiences, but attracting the right ones can be tricky. Unless… you have the right designs that speak to them and appeal to them. 

As a graphic design agency that’s also involved in the digital marketing field, one of our ways is to implement a relevant topic or theme into our visuals, such as by including headlines that attract the relevant audiences or design elements that appeal to certain groups of people.

We use a heartwarming scene of a mother and a baby as the backdrop to promote a brand’s baby wash and moisturizing cream. It looks appealing, wholesome, and resonates well with the intended audiences – mothers and families with babies. It is through relevant designs that we help brands connect with the audiences they want to reach.

Any good design can have a wide reach, but it takes a thoughtful one to attract the right audience.

5. We instill brand values in our designs

No brand is complete without its core values, beliefs, and personality. And to that, we make it a point to not leave any of that out in the designs that we create for brands.

As is the practice of graphic design agencies, we convey each brand’s own specific values in designs by taking note of what the brand stands for and their personality. Once that’s done, we use the right visuals, colours, and typographies to best communicate each brand’s values in our designs.

A trendy or hip brand might see brighter and more vibrant colours while a B2B industry-related brand may be visually represented with cooler colours and more technological themes.

This way, the audience will always know which brand they’re seeing.

6. Executing a brilliant concept/idea

Excellent creativity and uniqueness are always a great way for brands to stand out. Something new. Something unheard of. And this is what we always look for in our designs – a new, original, and brilliant concept or idea that keeps our designs fresh and from feeling overdone or cliché.

For example, three of our samples here are our take on promoting a client’s new circumcision technology as part of a social media educational post. To maintain visual appeal without being overly explicit, the banana was used as our choice “character” for a design that’s amusing yet still relatable. This way, we can turn almost any subject into an appealing topic to the audience.

With how limitless possibilities can be in design, we always seek to create an idea that’s new and brilliant to help any brand stand out. 

Let your brand stand above the crowd today!

With the pandemic’s effects being felt all around us, it doesn’t help your brand to stay stagnant. But with us, you won’t have to!

If you’re looking for services in graphic design and digital marketing to help in your business recovery, look no further than our SME digital marketing starter kit! It’s designed and tailored to help brands who could use a boost nowadays get back on their feet – all brought to you by Artisense, the graphic design agency you want.

Don’t let your brand get buried amongst the seas of brands out there, you deserve to shine so come and reach out to us today