The right agency for one can vary quite a bit for another, which means it can take a little bit of trial and error to find the right digital marketing agency for you. Even so, you can likely tell whether you have a good one on your hands by examining how well things are going on between you and your agency.

Sometimes, getting digital marketing work like social media content and Google ads done just calls for an agency’s help and expertise. After all, they have the skills and know-how to help your business see the results.

But with how many digital marketing agencies there are out there, how do you know which one is the right fit for you? Agencies can vary greatly from one another, and no two right fits are the same for everybody.

Fortunately, there are some positive signs and traits that you can look out for to know whether you’ve found the right agency! Let’s get into them.

1. They understand your business.

You’ll know you’ve found a favourable agency when they happen to be the ones that understand your business, what it’s about, and what needs to be done to bring it to the next level.

At a fundamental level, agencies should work as a nice complement to your business, where their services and methods mesh well with your company’s way of doing things. Thus, you can gauge whether you’ve found the right one by asking yourself these questions:

• Does the agency understand at a core level what your business is about?
• Do they have a good grasp of what your business has and what is lacking?
•  Do they understand what your business goals are?
•  Is the agency ale to provide the right services that will work for you?

2. They deliver results 

One of the most positive traits that the right agency can have is their ability to deliver the desired results, if not more than that.

Take the time to see if your website is seeing more visitors, your conversions are increasing, or if you’re getting more enquiries from prospects. If you’re seeing results after bringing your agency onboard, it’s a good sign you’re working with the right one – doubly so if your agency is invested in creating long-term results.

If anything, an agency that promises good results and delivers on it is all the answer you need.

3. They offer comprehensive services 

You’d be hard-pressed to find a capable digital marketing agency that only covers one area of digital marketing out there.

If your chosen agency’s services include social media, search engine optimization (SEO), online advertising, and content creation among many others, this is a good sign as you’re working with a professional one that has all the corners covered, which means they’re more well-equipped to help you get the results you desire.

Plus, agencies that offer more comprehensive services and packages often have more skilled and experienced teams to cover the wider range of areas, which is an extra advantage to have as all your digital marketing efforts will be kept consistent under one creative direction. This can be quite beneficial as it saves you the effort of having to coordinate with different creative directions at once if you choose to sign up with different agencies.

4. They are transparent

Working with a good agency is like working with a friend you can count on. They let you know how things are going, are honest, and are open to talk.

When there’s transparency, you will be able to work with your agency in a much better capacity as you can exchange ideas and opinions more freely, share and work together in overcoming any problems faced, and have a much smoother workflow

And transparency doesn’t make the job easier too! It also ensures that you’re putting money in the right place as you’ll be sharing valuable confidential info about your brand with an agency that you can trust.

5. They have a good track record 

An agency’s track record in serving previous clients can say a lot about their credibility and quality of service. You’ll be in for a much better time if your chosen agency has a solid background and a string of successes to its name.

For this reason, do check out your agency’s portfolio and take note of their past projects and any awards they might have received. Don’t just look at how many they have served, keep an eye out for websites, content, marketing campaigns, and any graphic design works they have created to see how well their services can benefit you.

Also, it’s a good idea to read up on testimonials left by previous clients. Look out for any noteworthy or positive comments that further point to the agency being a good one.

If your agency’s track record is nothing short of impeccable, you’ll know you’re working with a real professional!

6. They have a thrill to work with 

Choosing the right agency lies in more than just the results sometimes – the experience matters just as much! A good agency can deliver results, but a great one delivers the whole package.

All you have to do is take a good look at how well your relationship and communication with your agency is and you’ll know. Does the team touch base with you regularly? Are they receptive and welcoming of your feedback? Can they be contacted at a moment’s notice in case of emergencies? Would you work with them again in the future?

If your answers are a resounding “yes” to all of them, you can rest assured that you’ve found an agency you can count on, especially for future projects.

Final thoughts

Just remember, the right agency for one can vary quite a bit for another, which means it can take a little bit of trial-and-error to find the right digital marketing agency for you. Even so, you can likely tell whether you have a good one on your hands by examining how well things are going on between you and your agency.

If you’re looking to jumpstart your digital marketing journey with an agency, perhaps you’d like to give us at Artisense a go! With our team of qualified professionals taking the helm, we specialize in quality digital marketing services that are sure to bring your business forward!